87.6%
Likely to use a food benefit offered through health coverage
Stated intent across three screened coverage samples.
Awareness and trust are the challenge.
Across eight surveys and 1,252 respondents, consumers reported strong interest in food benefits, limited awareness that they may be available through health coverage, and greater trust when dietitians are involved.
FareRx commissioned a sequence of consumer studies spanning demand, awareness, trust, barriers, communication, and program design.
Together, the findings help benefit leaders understand what draws people in, where confusion gets in the way, and which forms of support can strengthen confidence.
Do people want a food benefit, and does that interest hold across different types of health coverage?
Do people know a benefit like this may be available, and is the offer easy to understand?
What helps an unfamiliar food-and-health benefit feel credible and worth acting on?
Across the studies, consumers consistently expressed interest in food benefits while showing that clear communication and trusted support still matter.
Stated intent across three screened coverage samples.
Awareness—not stated demand—was the clearest category gap.
Interest remained high after respondents learned the benefit could exist.
A trusted nutrition professional can help make an unfamiliar program credible.
Food and human support can work together in the benefit experience.
All figures describe survey respondents and stated intent. They do not establish observed enrollment, utilization, causation, or health outcomes.
FareRx commissioned eight consumer-panel surveys fielded through DISQO. Results shown here are aggregated across the relevant study samples and presented with the context needed to interpret them responsibly.
Eight consumer-panel surveys included 1,252 respondents total, with 150 to 170 respondents per survey.
Survey screeners and target populations differed by study. Findings describe these survey samples, not the general population.
Percentages are respondent-level calculations. Small differences between samples near 150 should be treated cautiously; a rough 95% margin of error is ±8 points.
Published findings measure stated preferences and intent, not observed enrollment, utilization, or health outcomes.
Pair stated consumer intent with observed member and delivery results.
Browse trials, cost models, and policy research across Food Is Medicine.
Explore FareRx’s model for benefit leaders and covered populations.
See the food-first care model for employers and benefits teams.
Connect food support, dietitian care, and clinical follow-through.
Bring the findings and methodology into your planning conversation.
Tell us what your team is evaluating. We’ll follow up with the most relevant findings, methodology, and context for your benefit design, clinical, advisory, research, or media work.
Designed for leaders who need a clear view of consumer demand, understanding, and trust.
FareRx brings together condition-specific food, registered-dietitian care, local delivery, and Member Hospitality. Tell us the population you want to serve and the outcomes you need to support.