Awareness and trust are the challenge.
Five surveys show a strong, consistent demand signal—and reveal the language, coverage, and trust barriers that can keep a wanted food benefit from being used.
This is not one omnibus poll. It is a growing set of focused consumer studies designed to answer different parts of the same benefit-design question.
The current edition combines five completed surveys. Three additional studies—each planned for at least 150 respondents—will be added as new chapters rather than replacing the source findings below.
Would people use a covered food benefit across different coverage types?
Do they know a benefit like this can exist through health coverage?
Which words make the offer clearer, more appealing, and more trustworthy?
Which components, trust signals, and coverage cues influence stated interest?
The result stayed within two points across Medicare Advantage, Medicaid, and employer/commercial samples.
still said they would likely use it.
These are statements of intent, not observed switching or retention. They show how respondents connected food benefits with perceived plan value.
“Food Is Medicine” remains useful for payer, policy, and industry conversations. Consumers responded more strongly to concrete benefit language.
Forced choice · n=160
When the original concept did not state price or coverage, respondents reacted positively—but many filled the gap with cost concerns.
This comparison is directional. The concept test and demand surveys used different samples, screeners, and stimuli.
FareRx commissioned five consumer-panel surveys fielded through DISQO. Public figures are aggregated; respondent-level records are not published.
Five consumer-panel surveys included 775 respondents total, with 150 to 162 respondents per survey.
The three demand surveys screened for coverage type and chronic-condition relevance. Findings describe these survey samples, not the general population.
Percentages are respondent-level calculations. Small differences between samples near 150 should be treated cautiously; a rough 95% margin of error is ±8 points.
The Medicare Advantage believability question appeared in a different order from the Medicaid and employer surveys, so that cross-segment comparison is directional only.
The concept test and demand surveys used different samples, screeners, and stimuli. Comparisons between them are directional, not a controlled experiment.
Plan choice, switching, enrollment, and continued-use results measure stated intent, not observed behavior.
This report is one part of FareRx’s evidence system. Follow the path that matches the question you are trying to answer.
Pair stated consumer intent with observed member and delivery results.
Browse trials, cost models, and policy research across Food Is Medicine.
See how FareRx designs and delivers a benefit around plan priorities.
Explore the benefit model for self-insured employers and benefits teams.
Connect the consumer trust signal to referrals and clinical follow-through.
Open the printable version for team sharing and planning conversations.
Get the concise, forwardable version: headline charts, buyer implications, survey facts, and the methodology notes your team will ask for.
FareRx brings together condition-specific food, registered-dietitian care, local delivery, and Member Hospitality. Tell us the population you want to serve and the outcomes you need to support.