People want food benefits. Awareness and trust are the challenge.
Five surveys and 775 respondents reveal a consistent demand signal—and practical lessons for how health plans, employers, and clinical partners communicate and deliver a food benefit.
Demand is not the hard part.
Likely use stayed between 86.8% and 88.7% across the three coverage samples. People who did not know the benefit existed were still 86.8% likely to use it. That points to awareness, credibility, and enrollment execution—not appetite—as the more useful design problems.
- 63.4% chose condition-specific groceries as appealing.
- 75.9% were likely to enroll when dietitian support was included.
- 72% said they would stay as long as the program was offered.
- Coverage and consumer-benefit language should appear early and clearly.
A consistent signal across different populations.
| Sample | Likely to use | Unaware | Matters for plan choice | Would switch |
|---|---|---|---|---|
| Medicare Advantage n=151 | 86.8% | 77.5% | 71.5% | 38.4% |
| Medicaid n=152 | 87.5% | 65.1% | 80.3% | 56.6% |
| Employer / commercial n=150 | 88.7% | 66% | 83.3% | 63.3% |
Five consumer-panel surveys included 775 respondents total, with 150 to 162 respondents per survey.
The three demand surveys screened for coverage type and chronic-condition relevance. Findings describe these survey samples, not the general population.
Percentages are respondent-level calculations. Small differences between samples near 150 should be treated cautiously; a rough 95% margin of error is ±8 points.
The Medicare Advantage believability question appeared in a different order from the Medicaid and employer surveys, so that cross-segment comparison is directional only.
The concept test and demand surveys used different samples, screeners, and stimuli. Comparisons between them are directional, not a controlled experiment.
Plan choice, switching, enrollment, and continued-use results measure stated intent, not observed behavior.
Design a benefit people understand—and use.
FareRx combines condition-specific food, registered-dietitian care, local delivery, and Member Hospitality for health plans and employers.